Green smoothie revolution
Part of Design Victoria’s Business Immersion program, DWD created a new brand for Green Smoothie Revolution, a new raw smoothie made from local fruit and vegetables. We developed the branding, packaging, website and advertising with a view to taking it to the wider consumer market, breaking away from the niche market most commonly associated with organic products. Emphasis on the honesty of the product and ‘what you see is what you get’ played an important part in the finished design.
Read the Design Victoria case study.